The event which had in
attendance senior management staff of the company, distributors across Nigeria,
partners, families and well wisher was a night of interaction, fun and dance where KSA and Tuface brought to
stage their unique tunes likeJigijigi, kirakirakita, Aieyretieleya mi, disco
system, outside, one love etc to entertain all at the event.
Their back up dancers
and singers added colour to the event as the guests rocked the floor with the
musicians. KSA, showed all that he is still relevant in the music scene after
close to 50 years of active “service.” Tubaba
also showed the stuff he was made of
as his delectable dancers became the cynosure of the glittering night.
The highpoint of the 2015 award was the announcement of the
IfeomaChukwuka Nigeria Limited as the champion of the distributors’. The
company, having sold the required cases of Nigerian Breweries products, also
emerged the best distributor back to back having won the same award last year
in the National Champions Award category.Same as last year, Ken Maduakor
Nigeria Limited was the first runner up while Magulf Global Enterprises Nigeria
Limited clinched the second runner up.
For their commendable performances
and efforts, IfeomaChukwuka went home with a trophy and a brand new Mercedes
Diesel Truck to further enhance their business. Ken Maduakor and Magulf
Enterprises went home with a Mitsubishi Canter Truck and trophies each.
After rocking the dance floor, Managing
Director of IfeomaCkukwuka Nigeria Limited, Dame Joy Igwe - who also won six
other awards that same night - revealed the secret behind the success of her
sales: “I feel so happy to have won seven awards especially the National award.
Focus and determination is the secret. For us, winning is a lifestyle and we
will continue to work hard. I will also like to Commend Nigerian Breweries Plc
for their support and encouragement always.
“I make bold to say they are the
best company to work with in Nigeria because they provide everything you need
to succeed. So with such a company behind you, why won’t you succeed? They
encourage us to do more every year and we hope to win again next year. We are
growing as Nigerian Breweries is growing. We thank God for that.”
Speaking prior to the presentation
of the awards, Sales Director of Nigerian Breweries, Mr. Hubert Eze, affirmed
that partnership with key distributors and transporter is a major factor in the
company’s success story which has also contributed to growth in sales volume.
He stated that the merger with Consolidated Breweries Limited has further
strengthened the company’s business.
“The theme of this year’s
distributors’ award is ‘Partnering for Progress.’ We are in it together – for a
long time and not just to make profit. Despite the challenges in 2014, we
recorded a growth in volume rolling out new brands and re-launching existing
brands. We thank our key distributors for their support and all that have
worked together for the success of the company.”
Mr. Eze motivated the distributors
to continue to stock and the sell NB products as the company continue to expand
its portfolio with products that consumers crave.
The Managing Director, Mr.
NicolaasVervelde, who gave the overall scorecard of the company in 2014,
appreciated the key distributors and transporters for their undaunted
partnership during thick and thin. “In second half of 2014, the market was
tougher but our partnership with key distributors made it possible that NB
maintained its leadership position.”
He reminded the strategic partners
that; “sometime last year we informed you of plans by Nigerian Breweries Plc to
merge with Consolidated Breweries Plc. That merger was successfully completed
in December 2014. Following this merger, the new Nigerian Breweries has become
an enlarged company with extensive supply chain footprint and distribution
infrastructure across the country. We now have 11 breweries spread across the
country, 19 brands and 56 SKUs covering more consumer segments in our market.
The combination of brands, customers, staff and products as well as the
exchange of best practice would create opportunities for higher revenue growth
for our company and your businesses.”
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