Amid growing
controversy over attempts by Nelson Mandela's children to capitalize off his
legacy, two granddaughters launch Kardashian-style reality show.
In the first few
minutes of South Africa’s newest reality TV show, Nelson Mandela’s
granddaughters squabble about a boyfriend, berate a shop assistant and visit
their grandfather’s jail cell on Robben Island.
“It’s all part of being a Mandela,” one of the young women
says.
South Africans appear to disagree, widely ridiculing the
Kardashian-style show when it premiered Wednesday night, depicting the
luxurious lives of Mandela granddaughters Swati Dlamini and Zaziwe Dlamini-Manaway.
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Nelson Mandela |
But it shows the growing controversy over attempts to make
money off the now-frail Mandela’s famous name. While the 94-year-old
anti-apartheid hero recovers at home following his latest hospitalization for
pneumonia, his progeny are stepping up the battle for control over the Mandela
legacy — and the limelight.
Mandela retired from public life in 1999 and was last seen
in public in 2010. He has married three times, and has three surviving
children, 17 grandchildren, and 12 surviving great-grandchildren.
Apart from the reality TV show, the two granddaughters run a
clothing line called LWTF — or Long Walk to Freedom, after the title of their
grandfather’s autobiography.
The clothing line is a selection of otherwise uninspiring
T-shirts bearing Mandela’s image and signature, along with the “Long Walk to
Freedom” catchphrase.
“The brand stands for or represents making people strive to
be better,” a mission statement says. “The Mandela Brand is a credible brand
that people trust across the globe and we feel that all people from all walks
of life want to be associated with the Mandela brand.”
Tukwini Mandela and her mother, Makaziwe, recently launched
the House of Mandela Wines at a trade fair in Florida — and have themselves
drawn criticism from other members of the Mandela family, who feel it is
inappropriate to associate Nelson Mandela with alcohol.
An editorial in South Africa’s Sunday Times newspaper
titled, “Greedy hands in the Mandela cookie jar,” criticizes his children and
grandchildren that “have begun circling Mandela’s purported wealth, each
avariciously determined to extract financial gain from a man who not only has
meant so much to our country, but is a positive global symbol.”
“The open bickering in the Mandela family is shameful, given
the frailty of the former president,” the editorial said.It is downright
embarrassing to witness how a man to whom this country owes an untold debt and
who is known as the father of our nation is being torn apart by those closest
to him.”
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